As a real estate agent, what should you invest in? Actually, above anything, you should invest in yourself. Let’s talk about what that entails.
First, you need to have a clean, dependable car—one with all-wheel drive and without any bumps or bruises. If you arrive to an appointment in a dirty, beat-up vehicle, this likely won’t leave your clients with a positive impression.
Next, invest in a smartphone with an unlimited plan. Agents tend to rely on their phones for information.
These two things are absolute musts, but there are definitely other, equally important things agents should invest in. Your own education, for example, is critical. I advise all of my agents to get their GRI designation right off the bat. GRI classes offer a wealth of information.
Besides that, having a designation behind your name always looks good. And, unlike other designations, you don’t need to continue paying year after year to keep this distinction.
Until you can afford something higher, starting off with even a $25 annual investment will help to protect you and your fellow agents’ chosen field of work.
As I touched on earlier, there are a few investments you must make for your personal benefit that are more individual in nature. Investing in your appearance, for instance, is more important than you may assume. Your hair, clothes, and hygiene must all reflect that you are a professional, put-together person. You don’t need to go all out, but have at least three decent outfits.
And don’t forget about your shoes. You can tell a lot about a person from their choice of footwear, and, more than that, we agents spend a lot of time on our feet. This doesn’t exactly keep our shoes in the best condition. So, as silly as it might sound, buy new shoes as often as you need to ensure that you never show up to meet a client wearing a pair that is scuffed up or full of holes.
The bottom line is this: Being a successful real estate agent means you must invest in your own time, education, appearance, and resources.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.